Q4 Secrets

  1. Welcome!

    2 lessons
    1. Welcome!
    2. Links to All Resources

  2. 1 - Mindset Secrets

    6 lessons
    1. The Identity Switch: Stop Being A Publisher
    2. You're One Book Away
    3. Blue Ocean Mindset
    4. The Q4 Expectations Game
    5. Passion Projects vs. Profit Projects
    6. The Pilot & The Kid

  3. 2 - Keyword Secrets

    7 lessons
    1. The 5 Keyword Secrets
    2. How to Find Your Money Book
    3. How to Find Your Money Keyword (Break into 2 Parts around the 16 minute mark)
    4. How to *Validate* Your Money Keyword
    5. Let's Validate Your Money Keyword (LIVE)
    6. How to Find Life Raft Keywords
    7. Botched Books

  4. 3 - Positioning Secrets

    6 lessons
    1. The 3-Step Positioning Strategy
    2. How to Discover Your Core Customer
    3. How to Know What They Really Want
    4. Bonus: The Value Equation
    5. How to Communicate Your USP
    6. Common USPs and Case Studies

  5. 4 - Title Secrets

    3 lessons
    1. The 3 Title Mistakes
    2. Let's Write Your Funky Duckling Title (LIVE)
    3. Case Studies & Examples

  6. 5 - Book Cover Secrets

    8 lessons
    1. Book Cover Secrets
    2. Will: Designing KDP Covers That Sell
    3. Will: Essentials of Good Book Cover Design
    4. Will: Communication (Part 1)
    5. Will: Communication (Part 2)
    6. Will: Using AI Tools to Create a Book Cover
    7. Will: What to Know When You're Working With a Designer
    8. Will: Cover Case Studies

  7. 6 - Manuscript Secrets

    3 lessons
    1. 5-Star Manuscript Secrets
    2. How to Make Your 5-Star Manuscript
    3. How to Write a "Hey Tim!" Description

  8. 7 - Launch Secrets

    4 lessons
    1. The Perfect Launch Game
    2. The 2 Launch Phases
    3. Launch FAQs
    4. Case Studies & Examples: Logic Puzzles

  9. 8 - Ads Secrets

    9 lessons
    1. Ads Secrets
    2. The Q4 Ads Game Plan
    3. Cara: From Rank to Profit (Ads Overview)
    4. Cara: Know Your Numbers (Breakeven ACoS)
    5. Cara: Discovery Campaigns
    6. Cara: Scale Campaigns
    7. Cara: Optimizing Your Ads
    8. Cara: Troubleshooting & FAQs
    9. How to Allocate Your Budget For Q4

  10. 9 - Scaling Secrets

    5 lessons
    1. Scale Secrets: The Grahl Strategy
    2. Optimize the Mess Out of Your Listing
    3. How to Fund Q4 Ads Using Debt
    4. Jonathan: How to Scale Books on TikTok
    5. Other Ways to Drive Sales (Free & Paid)

  11. 10 - Q1 Secrets

    4 lessons
    1. Q1 Secrets: The 4 Peaks Strategy
    2. Finding Your Other 3 Peaks
    3. How to Build Your Team
    4. The Profit First System